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pantryfuel1 posted an update 1 month ago
A staggering 96% of US consumers read online reviews and 79% devote the majority of their review-reading time on Google. As such, ensuring that your business has a solid presence across core local review platforms is essential for shaping first impressions and improving search rankings.
Consider reaching out to your most satisfied customers and asking them to share their experience with your company on these platforms. The results could be life-changing!
1. Yelp
A review is the best way for people to get an idea of what it’s like to shop with a particular local business. Having plenty of reviews helps businesses attract more customers and drive sales. Reviews can also be a great tool for business owners to gauge customer loyalty.
Yelp is a website and app that lets users review local businesses. It’s a lot like word-of-mouth for the digital world and has communities in most American cities. It also features events, reminders and special offers. Users can even make friends with other Yelpers and “follow” them, allowing them to see their reviews first when searching for businesses in their area.
However, Yelp is notorious for filtering and hiding negative reviews, especially when the business pays for advertising or their “reputation management” services. For this reason, it’s better to use other search engine reviews sites such as Google or even local community forums and social media groups where the feedback is more objective.
2. Google My Business
Google My Business reviews are displayed on Google Search and Maps results as a prominent knowledge panel, next to businesses when users search for local business categories. Google displays these review carousels if a business has a verified Business Profile, meets eligibility requirements, and has reviews that are relevant to the query.
Customers can leave reviews on a Google Business Profile through a website form, email or text message. When a review is submitted, the business owner gets notified and can respond. Google recommends that businesses reply to all reviews, including negative ones.
Google also partners with Yelp to display reviews on Google Search and Maps, as well as in the carousel for search results. Yelp has a free tool that helps businesses manage their presence on Google. BrightLocal’s Showcase Reviews widget lets you easily display your best Google reviews on your website, along with feedback from over 80 other review sites. This can help you build trust and credibility with potential customers.
3. Citysearch
Before Yelp took over the review scene, Citysearch was one of the most popular local business review sites. Founded in 1995, the site offers information on restaurants, spas, hotels, retail, travel and professional services. Citysearch is owned by IAC Local and Media Services and operates locally-focused, online city guides.
The website features tips from expert scouts, user reviews and a thumbs-up or thumbs-down rating system. The site also offers recommendations on local products and services from its partners. Citysearch is an ideal platform for companies in the service industry, including dentists, plumbers and contractors.
ConsumerAffairs is a consumer-driven ratings and reviews site that provides businesses with actionable feedback, allowing them to improve customer loyalty, increase sales and gain market share. The site also offers tools for improving reputation and branding, driving referral traffic and boosting customer retention. The company’s mobile app makes it easy for users to share reviews on their smartphones.
4. Facebook
Local Business Review sites like Yelp, Google My Business and BBB can help businesses grow their reviews and reputation. For some industries like home service and restaurants, additional sites such as Thumbtack and Home Advisor can also be useful for gaining a local business reputation.
In addition to review sites, local consumers can also find reviews on social media sites such as Facebook. This is a great way for local consumers to get recommendations from friends and family as well as find out more about the business.
The best way to grow your business’s online reviews is by regularly asking for feedback. A simple strategy is to follow up with your customers after each purchase, appointment or subscription with a polite email or text message asking them to share their experience with your business. Then, be sure to respond promptly to both positive and negative reviews. Doing so shows that you are attentive and engaged which increases customer confidence in your brand.
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